Eva Longoria Parker, the actress and L’Oréal Paris front woman, has delved deeper into beauty with a signature women’s scent, called Eva by Eva Longoria.

The eau de parfum, which was developed by Falic Fashion Group, is due to launch in the U.S. in spring.

“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

Longoria Parker, who stars in the ABC TV show “Desperate Housewives,” was closely involved with the scent’s creation, according to Jerome Falic, chief executive officer of Duty Free Americas, parent company of Hollywood, Fla.-based Falic Fashion Group.

“Eva was involved from Day One with all aspects of the project,” said Falic. “At the end of the day, it’s about Eva. She wanted something different, so we designed quite a few different [versions].”
Read the rest of this entry »